After four years of research and collaboration, the BEATLES Horizon Europe project invites policymakers, researchers, practitioners, and other relevant stakeholders to its Final Event, taking place on 2 June 2026, from 9:00 to 13:00 CEST, at Fondation Universitaire, Brussels, Belgium.
The event will present the project’s main results, policy recommendations, and practical tools, while fostering discussion on how behavioural approaches can support more effective EU agri-food, climate, and digitalisation policies, with particular attention to the next Multiannual Financial Framework (2028–2034).
Participation is open to those interested in how behavioural insights can help shape more effective policies for sustainable and climate-smart agriculture. Expressions of interest are now open HERE.
What is this final event about?
The BEATLES Final Event will showcase the project’s key findings after four years of work on behavioural change in agri-food systems. It will provide a space to discuss the project’s policy recommendations, toolkit, and other practical outputs, while exploring how behavioural approaches can be scaled up through the CAP and other relevant EU instruments in the 2028–2034 period.
Who can attend?
The event is aimed at policymakers, representatives of EU institutions and advisory bodies, researchers, practitioners, and intermediaries, including advisory services, farmer organisations, NGOs, cooperatives, value-chain actors, and other EU projects working towards more sustainable food systems.
Why participate in this conference?
Participants will have the opportunity to:
- Discover BEATLES’ main results and policy implications.
- Learn about the project’s policy recommendations, toolkit, and other relevant outputs.
- Discuss how behavioural approaches can be integrated into future EU policy design.
- Exchange views with experts from EU institutions, research, and practice.
- Build new connections with stakeholders working on sustainable food systems, behavioural change, and policy design.
More information about the BEATLES Final event, including the full programme and practical details, is available on the BEATLES website: https://beatles-project.eu/events/beatles-final-event/
About BEATLES
BEATLES aims to transform the way agri-food systems operate by accelerating a systemic behavioural shift towards Climate-Smart Agriculture and smart farming technologies, in line with the ambitions of the Farm to Fork Strategy, the Biodiversity Strategy, and the CAP at the regional and EU level. By adopting a food systems approach, the project examines the behavioural “lock-ins” and levers that hinder or motivate change across the agri-food value chain. It focuses on five food systems across Europe — cereals, dairy, stone fruits, livestock, and vegetables — in order to reflect the diversity of EU agri-food systems and conditions.
Project Coordinator | Prof. Spyros Fountas Agricultural University of Athens |
Project Manager | Dr. Marilena Gemtou Agricultural University of Athens |
Project Communication | Alexandra Gkouma Q-PLAN International Advisors PC |
Disclaimer
Funded by the European Union under GA no. 101060645. Views and opinions expressed are, however, those of the author(s) only and do not necessarily reflect those of the European Union or European Research Executive Agency. Neither the European Union nor the granting authority can be held responsible for them.
